SEO crash course

SEO gets a ton of hype today, and for good reason. Probably no other free source of advertising in the world today can get as many eyeballs in front of your offer.  

Why?

You can get 1000s of visitors to your offer everyday without paying a dime. Of course, that’s not to say it’s free — time is money after all. And, SEO will take time. 

But if you have the patience, the long term benefits of SEO are more than worth it because your site can stay ranked for years to come. If you want passive income, SEO will be an integral part of your strategy.   

How do you get ranked?

First you have to pay attention to your title tag. This is the most important part of any website and it’s the first thing the SE (search engine) spider will see. Make sure your main keyword is listed at the beginning of the title and maybe even a second time.  

What about the description and keyword tags?

They aren’t as relevant for SEO but the description tag is still crucial because it can make a huge difference in your CTR.

This is because the SEs show this under your title in the search results and having an interesting and compelling description of your page can determine whether someone clicks through to your page or not. 

What about keyword density?

Again don’t worry about it just try and include your keyword two to three times throughout your page in a natural way. Aim for the hourglass effect, use your keyword in the beginning, middle and end of your page – more in the beginning, a little less in the middle, and more again at the end. 

Have LOTS of pages. This is important for two reasons: One - the more pages you have, the more page rank and two - the search engines like constantly updating websites. 

There’s nothing that turns the SEs away more than stagnant sites, so making sure to continually keep your site updated is very important. 

Target “long tail” keywords. I know it gets said all the time, but long tail keywords are both easier to rank for and more profitable. Getting ranked for 20 different 30 searched terms a day is far easier than going after a single 600 searched term and generally more profitable.  

In most instances the most highly searched terms are very general and extremely hard to make money with. How do you know what to sell to somebody searching for “make money?”

But there are plenty of products that can be sold for “make money using Google Adwords.”

And finally, void black hat methods. They worked back in the day but are no longer effective. Hopefully these SEO crash course has helped your understanding of this broad topic.